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Web Analytics

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Is your website performing to its full potential?

If you’ve spent months agonising over the creation of a new website, deliberating over every page layout and line of copy, it can be understandable you would feel some anxiety about whether you have got everything right. But fear not! Your website is not chiselled out of stone or committed to print and in most cases (or definitely if we build your site too) making regular improvements over time is a very achievable goal.
Deciding what improvements to make shouldn’t be done based on guesswork and that is where analytics comes in. We can record lots of information about what people are doing on your website or application including where they came from, what pages they visited and whether they made a purchase or enquiry. From this data we can find patterns in behaviour, identify what is working well and issues that need attention. This enables us to provide evidence-based, strategic recommendations for improving your user experience and growing your online business in regular meetings and reports.

What we do

Campaign and Conversion Tracking

From tracking the success of your marketing campaigns to monitoring conversion rates across your website, we provide comprehensive tracking and analysis to measure the profitability of each of your marketing activities.

Regular reporting and recommendations

We provide regular reports that offer actionable insights and recommendations to improve your website's performance and achieve your business goals. Whether it's identifying areas for improvement or capitalising on opportunities, we're here to guide you every step of the way.

User Journey and Marketing Funnel Optimisation

We review user journeys and marketing funnels to identify where users are getting stuck, messaging or functionality that is distracting from your primary goals, and improve overall user experiences, ensuring that every interaction with your website is seamless and intuitive.

GDPR Compliant Analytics

We prioritise data privacy and security, ensuring that our analytics solutions are GDPR compliant and adhere to the highest standards of data protection, giving you peace of mind while reviewing customer data.

Analytics Installation, Configuration, and Custom Reports

We handle the installation and configuration of web analytics tools such as Google Analytics, ensuring accurate tracking and reporting of key metrics. Additionally, we create custom reports tailored to your specific needs, providing insights that matter most to your business.

Ecommerce tracking

We can configure specialist ecommerce tracking to record every step of a purchase from viewing a product through checkout and payment, including recording revenue generated. From there we can identify patterns in customer behaviour and delve deeper into any sales shortfalls.

Analytics training

Maybe you had analytics installed on your website when it was first built but you rarely look at them and when you do you struggle to interpret what they are saying. This no longer needs to be the case. We can provide training that empowers you to do your own analysis of your website.

Technologies

We work across a range of platforms to stay flexible and get access to more data. We are not tied to one brand or ecosystem so we can choose the system that fits your needs and internal processes best. Some of the systems we regularly work with include:

  • Google Analytics,
  • Search Console and Bing Webmaster Tools,
  • Matomo Analytics,
  • Business intelligence, CRM and other SaaS analytics data

What It's Like to Work With Us

discovery

A statistic is meaningless without context, so we always start an analytics project by getting to know you, your business objectives, KPIs (key performance indicators) and target audience. Where it is available we will review existing data so that we can figure out what level of performance you are starting from and set targets ready for us to exceed your expectations.

A collaborative approach

We believe in transparency, pragmatism, and straight talking, ensuring that you're kept informed every step of the way. We will provide clear reports free from jargon and where we do need to use technical language we will provide definitions for the relevant terms.

Final Delivery and Beyond

Our hope is this will be the beginning of a long-lasting partnership as your website evolves to meet the needs of your customers. We favour an agile way of working, which encourages constant testing of your website’s performance and looking for ways to improve. We will make recommendations that could include search engine optimisation, content changes, layout or design changes or fixing technical issues. It will all depend on what is going to make the difference for you and your users. withdigital can provide support in all these service areas or work with internal teams or other suppliers.

withdigital is a trading style of Noisegate Media Ltd | Company Number: 06142227
Member of the confederation of British Industry
Member of Coventry & Warwickshire Chamber of Commerce

CONTACT US

01926 330135 [email protected]
Registered address:
3 & 4 Pegasus House,
Warwick CV34 6LW
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