We conduct comprehensive technical audits to identify and address any issues that may be hindering your website's performance in search engine rankings. From site speed to improving crawlability and fixing technical errors, we ensure that your website is optimised for search engines.
We use a range of analytics tools to keep on track of your Search Engine performance from month to month and make recommendations on how to keep your website copy, user experience and functionality working together and supporting your SEO and wider marketing objectives. This helps ensure that your SEO traffic leads to sales and new customer enquiries.
We are constantly investing time in learning, evolving and keeping up to date with the latest developments in search marketing. GEO (Generative Engine Optimisation) or optimisation for AI search has the potential for bringing the biggest changes to SEO in decades. We are already preparing strategies that consider the differences between AI and traditional organic search such as Query fan-out, personalised search results, collation of multiple sources and brand sentiment analysis to ensure our clients are pioneers in the new age of search. We are already seeing increases in referrals from ChatGPT, Perplexity and citations in AI overviews amongst our clients.
Once we’re ready to make a plan of action we will set targets based on your business and marketing objectives and make recommendations for how to fulfil them. This might involve content creation, technical updates, link building and more. It will all depend on what makes sense for you. We won’t force you through a checklist, because SEO is not that simple and what works will vary for every industry and audience.