Have you ever ended up on a website, app or digital platform and felt lost and unable to find the information you are looking for? And then there are other sites where you can do what you need without really thinking about it. Great user experiences can make the difference between winning new customers and frustrated visitors leaving with a headache and telling all their friends about their bad experience.
When you have multiple audiences with different needs, creating a great user experience for everyone can be particularly challenging. Our experience of usability best practice, testing and data analysis enables us to design interfaces that are clear and visually captivating for all users. We are committed to following accessibility guidelines so that your site or application caters to a diverse audience and is easy for everyone to use.
Accessibility ensures that your digital platform is usable by everyone. We prioritise accessibility in every project by designing interfaces that adhere to Web Content Accessibility Guidelines (WCAG), which includes things such as: testing your brand’s colour palette to ensure it meets contrast ratios for text readability and recommending alternative colours when necessary, providing alternative text for images, and ensuring everything is accessible via keyboard navigation. A significant part of the population have a disability that can impact their digital experience so good accessibility can help you reach a whole new set of customers.
We can lead the full design and build process ourselves or work in partnership with internal or third-party graphic designers and developers. Whatever setup works for you we take a collaborative approach and will ensure our UX and UI designs support your wider business and marketing objectives. We believe in transparency, pragmatism, and straight talking, ensuring that you're kept informed every step of the way.
Our hope is this will be the beginning of a long-lasting partnership as your website evolves to meet the needs of your customers. We favour an agile way of working, which encourages regular testing of your website’s performance and looking for ways to refine it. We can deliver analytics reports with recommendations for improvements to help keep the momentum after your project gets its big launch.
